I'm a developer and marketer. I help business owners and agencies solve technical problems that get in the way of growth.
Most websites and systems look fine, but quietly lose money. They're slow, confusing, hard to change, or impossible to measure. Marketers struggle with technical constraints. Developers rarely think about conversions. I work in that gap.
If your website or systems feel expensive but underperform, I can help fix what's holding you back.
I use this blog to share technical insights, personal reflections, and notes.
Writing
The Case for Boring Websites
I prioritise performance over visual trends. A fancy website is often high maintenance and converts poorly.
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Reverse Proxy - Angular inside Astro
I used reverse proxy to host an Angular app inside an Astro blog to avoid splitting domain authority.
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Migrating iCloud Photos to a NAS
I moved my family photos to a NAS and reclaimed data sovereignty. If the data is not in your hands, it does not belong to you.
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The Issues of a Free Website
I suggest managed services for business owners. A free website is an expensive choice.
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Meta Ads are Now Essential
I analysed 2026 data to show why Meta ads are now a requirement for every business. Organic reach is no longer enough.
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Hello World - Rebuilding for Performance
I rebuilt my website with a 'boring' design. Simplicity makes it long-lasting.
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