About me

More Than Just Code.

I’m a husband and father. These roles define how I view the world.

In a world obsessed with speed and short-lived trends, where things are built to be replaced, I prefer a different approach: I look for stability, clarity, and things that last.

In both my professional and personal life, I value simplicity over complexity, and I seek peace of mind.

The Journey.

The Root: I spent years immersed in studying IT. From Telecommunication Technologies to Computer Engineering, my path has always been digital.

The Developer: After graduating from uni, I worked as a Full Stack Engineer. From a Hong Kong startup to a global cybersecurity provider, I learned the rigour of engineering. Clean code, scalable architecture, and system security mattered. I loved the logic, but often felt disconnected from the business results.

The Marketer: Freelancing was how I stepped into the world of digital marketing. When I started helping clients fix websites, I saw that great business ideas were failing because the technical infrastructure was broken. Pixels didn’t fire. Sites were slow. Data was messy.

The Convergence: I realised that the biggest gap in the industry wasn’t a lack of talent; it was a lack of translation. Today, I fill that gap. I help business owners solve technical challenges to improve revenue outcomes.

Why This Blog Exists.

I write to think clearly and organise my thoughts. I also hope you find something useful here.

Want to make a friend? Feel free to get in touch!